Recently, I had the opportunity to design a standout brochure for Gallagher Insurance’s Entertainment Specialty Practice, tailored specifically for the music industry. Inspired by the concept of a platinum record, I created a sleek, high-impact folder using a silver, mirrored stock that instantly evoked the prestige and polish of the music business. To reinforce the concept, I applied a UV coating in a grooved pattern to mimic the texture of a vinyl record—adding both a tactile and visual layer to the piece. Inside, the brochure featured bold spreads with UV-coated headlines for added emphasis and dimension. Designed to hold both the brochure and client proposals, the piece was crafted to impress managers and talent alike—exciting to imagine whose desk it might land on in the music world.