While at Nicer Collaborative, we crafted a suite of elevated marketing materials to match the ultra-luxury positioning of Hayden West Loop. With residences starting at $1.8 million, our design approach emphasized refined sophistication through meticulously produced pieces including foil-stamped invitations, uncoated stationery, bold taglines, on-site signage, and a custom lead capture website. Partnering with Yorke Printe Shoppe, we ensured every detail—from texture to finish—reflected the exclusivity of this Booth Hansen–designed development. The result is a cohesive visual identity that captures the essence of Hayden: industrial elegance, expansive living, and unmatched luxury in the heart of Chicago’s West Loop.