The RPS Speaks: Transportation campaign was a targeted email initiative designed to promote an expert-driven outlook report from industry leaders at RPS. Focused on delivering timely insights and in-depth knowledge, the campaign positioned RPS as a trusted authority in the transportation insurance space. To create visual interest and connect with the audience in a relatable way, the campaign incorporated classic trucker CB lingo across bold transportation-themed imagery. Backed by a coordinated push of social media posts, videos, stats, and infographics, the campaign not only increased awareness of the report but also drove lead generation and reinforced RPS’s reputation as a forward-thinking industry expert.